Do you ever wonder how social media managers manage to consistently post and manage content across so many different accounts? All while regular folks already struggle with just one? You’ve probably experienced it yourself: maintaining and managing a social media presence can be incredibly time-consuming—especially if you want to be active on more than one platform. And that’s not even considering the constant creative blocks that seem to pop up during content creation. So how do professional social media managers keep everything under control while still hitting creative highs?
In this article, I’ll show you how you can manage your social media accounts like a pro with five simple but effective tools.
Content Pillars Are Your Best Friend
Content…what? Content pillars are typically three to five recurring topics that you focus on across your social media platforms. These clearly defined and selected “core themes” help spark new ideas and keep your content consistent. They give you a creative framework to work within, without losing sight of the bigger picture. Experienced social media managers love this tool to help them produce enough content that’s relevant to their audience.
Create an Editorial Calendar
Knowing when you’ve posted about which topic—and when you want to discuss specific themes with your community—is essential to staying organized. An editorial calendar helps you quickly see whether you’ve planned enough content for a given period. Especially if you’re managing multiple accounts or platforms, an editorial calendar can be a total gamechanger. I personally love physical planners, so I jot everything down in the monthly view of my business planner. But you can just as easily use an Excel sheet or a tool like Trello to create your content calendar.
Fast, Faster, Content Batching
When paired with an editorial calendar, content batching helps you avoid last-minute panic content creation. With batching, you set aside dedicated time to create all your content for the week (or even the month) in one go. Batching allows you to focus exclusively and deeply on content creation—without pressure. And let’s be real: creativity flows way better without stress. It helps to develop your own routine for batching, and once you’re in the flow, you’ll see just how much time it saves—time you can invest elsewhere in your business.
Reuse Your Content—But Make It Different
To save time, many entrepreneurs upload the exact same content across different platforms. For example, they might post their Instagram Reels directly to TikTok. There are several reasons why this isn’t a great strategy, but here’s the most important one: the preferences and behaviors of your audience vary from platform to platform. What works on Instagram might completely flop on TikTok—and vice versa.
But don’t worry, this doesn’t mean you need to create brand new content for every single platform. It just needs to feel different. Repackage the same content in a new format. The motto: Same same, but different.
As you can see, effective social media management isn’t rocket science. With a few simple and easily adaptable tools, you can manage your social media presence as effectively as a professional. Did you find these tips helpful? Awesome! Let me know in the comments so I can prepare more relevant topics for you in the future. Or pin this post on Pinterest so you can come back to it later.
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